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Talk Strat

What is “Talk Strat”?

“Talk Strat” is a friend, philosopher, guide (FPG) relationship. TalkStrat generates interesting, insight-based conversations leading to business strategies with small towns & rural India in the focus. India has nearly 8000 cities & towns and has 6.25 Lac plus villages.

“Talk Strat” is a business vertical of Talk2users consultancy. It strategizes marketing approaches that deliver the quickest and best results in term of market penetration into small towns and rural.

Why “Talk Strat” ?

Steady growth of e-commerce is a big factor to push retail business into markets in rural and hinterlands of the country. Expansion of suburbs and housing hubs has resulted in the concurrent growth of malls and shopping complexes. This allows playing fields for both domestic and international players. The retail sector is expected to grow at a rapid pace over the next decade. Retail business is one of the areas of the Indian economy that also has the potential for huge employment opportunities in the near future.

Today, India has ~500 Million plus smartphone users. Smartphone industry is growing by 50 per cent in India. Under Rs 5,000-market in the smartphone sector is growing by 18 per cent year-on-year in Tier-II cities and rural areas.

It is expected that 9 out of every 10 new Internet users in India are likely to prefer vernacular or regional languages to access the Internet. With the launch of OTTs, smartphones are hugely preferred for video viewing in tier 2 or below towns.

Digital will be the media to connect with each other. Yet, India does not have an extensive coverage in terms of network. TalkStrat aims to bridge this gap between urban markets that are nearly saturated and that in small towns, rearing to grow, and generate seamless conversations across them.

For this, TalkStrat is working on an integrated approach for Offline and Online.

How “Talk Strat” will manage all this?

Digital assets | Physical resources will be managing :-

Abundant use of technology as part of the proposals
Creating favorable intent by generating awareness towards products and services
Use of vernacular digital applications – microsites, webapps, mobile applications
Provisioning last mile connectivity through standardized , vernacular spiels, delivered using technology and feet on streets talking user’s own language.
Developing a dedicated offline influencer network
Getting this offline network, online over time
Generating recommendation-based sales across the spectrum of services
Go local, go vocal and getting a local global connect for products and services in a two-way vernacular connectivity between buyers and sellers, across geographies.

Features of “Talk Strat”

1. Deep rooted insights from the Market
2. Creative understanding delivering unique experiences
3. Integrated marketing
4. Digital amplification
5. High quality audio-visuals
6. End to end communication
7. Standardization across cities, towns, blocks, districts, and states.
8. Strength and understanding of rural as a business

Benefits of “Talk Strat”

1. Quickly mountable business model
2.. Industry veterans at the helm
3. Unique approach that remains language and media agnostic

Key Differentiators

1. Highly skilled team
2. Strength of Digital
3. Experience of Mobility, Whatsapp business, E-Mail marketing, Google campaigns
4. Lowest cost modules
5. Industry expertise

Our Vision

To ensure a system that gives a quicker “break-even” and convert into a “profitable” business extension as new market for clients in ever reducing time frames.
To adapt to situations well by applying past learning, present interactions and remaining future ready for all clients, always. Going Vernacular.
Weaving in technology and science into business for welfare of Indian population,

Why to hire “Talk Strat”

“Talk Strat” is a business vertical of Talk2users Consultancy. “Talk Strat” team has representation with a collective experience of mora than 100 years in rural and small towns. These representation have spent a considerable time in putting together huge businesses and have background of social and digital marketing as well as deep understanding of creative processes.
“Talk Strat” brings to the table learning of the public relations, press advertising, radio advertising, out of home, point of sales communication literature, Feet on street literature, social media, digital amplification, email marketing, lead generation and influencer marketing. We bring technology as the cutting-edge solution to many of the client’s concerns.