Talk2Users

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Talk Art

What is “Talk Art”?

“Talk Art” is a way of generating interesting, insight-based conversations with small towns & rural. India has nearly 8000 cities & towns and has 6.25 Lac plus villages.

“Talk Art” is a business vertical of Talk2users consultancy. It connects small towns and rural by bringing in vernacular flavor to the centerstage.

Why “Talk Art” ?

Today, India has ~500 Million plus smartphone users. Smartphone industry is growing by 50 per cent in India. Under Rs 5,000-market in the smartphone sector is growing by 18 per cent year-on-year in Tier-II cities and rural areas.

It is expected that 9 out of every 10 new Internet users in India are likely to prefer vernacular or regional languages to access the Internet. With the launch of OTTs, smartphones are hugely preferred for video viewing in tier 2 or below towns.

Social distancing is the new norm, Digital now will be the media to connect with each other. India yet does not have an extensive coverage in terms of network.

Talk Art aims to bridge this gap of language and generate seamless conversations across Indian small Towns and Villages.

For this, Talk Art is working on an integrated approach for Offline and Online.

How “Talk Art” will manage all this?

Digital assets | Physical resources will be managing :-

Vernacular SMS, voice messages and IVR messaging
Seeking opt-ins from users across segments
Vernacular business Whatsapp messaging
Creating favorable intent by generating awareness towards products and services
Vernacular digital applications – micro sites, webapps, mobisites, mobile applications
Reaching and giving Last mile connectivity through standardized yet vernacular spiels, delivered using technology and feet on streets talking user’s own language.
Developing a dedicated offline influencer network
Getting this offline network, online over time
Generating recommendation-based sales across the spectrum of services
Go local, go vocal and getting a local global connect for products and services in a two-way vernacular connectivity between buyers and sellers, across geographies.

Features of “Talk Art”

1. Deep rooted insights from the Market
2. Creative understanding delivering unique experiences
3. Integrated marketing
4. Digital amplification
5. High quality audio-visuals
6. End to end communication
7. Standardization across cities, towns, blocks, districts, and states.
8. Strength and understanding of rural as a business

Benefits of “Talk Art”

1. Quickly mountable business model
2.. Industry veterans at the helm
3. Unique approach that remains language and media agnostic

Key Differentiators

1. Highly skilled team
2. Strength of Digital
3. Experience of Mobility, Whatsapp business, E-Mail marketing, Google campaigns
4. Lowest cost modules
5. Industry expertise

Our Vision

To ensure a system that gives a quicker “break-even” and convert into a “profitable” business extension as new market for clients in ever reducing time frames.
To adapt to situations well by applying past learning, present interactions and remaining future ready for all clients, always. Going Vernacular.
Weaving in technology and science into business for welfare of Indian population,

Why to hire “Talk Art”

“Talk Art” is a business vertical of Talk2users Consultancy. “Talk Art” team has representation across 60-cities. These representation have spent a considerable time in putting together huge businesses and have background of social and digital marketing as well as deep understanding of creative processes.
“Talk Art” brings to the table learning of the public relations, press advertising, radio advertising, out of home, point of sales communication literature, Feet on street literature, social media, digital amplification, email marketing, lead generation and influencer marketing. We bring technology as the cutting-edge solution to many of the client’s concerns.